This is a detailed, step-by-step onboarding guide to an IDO on BSCS. Please read this document carefully before asking any questions in the dedicated group.
Step 1: Due Diligence Process
First things first - you need to fill out our standard questionnaire. You can find it at Apply to Launch. Please ensure you fill in the questions diligently and as accurately as possible.
Once applied our team reviews all applications every week and reaches out to companies that passed the preliminary screening via the contact information provided in the questionnaire.
The next step is a call with the founders of the project. You will speak with one of our lead analysts to evaluate if the team is motivated enough for the long term and if it is prepared to take care of its users. It is essential for us to see that the teams we work with are receptive to feedback and/or criticism.
After the call follows the evaluation of Token metrics, Inflation models, and Fiscal policies of the project, we often request changes to the token metrics to create a more sustainable and successful project. Our changes are based on large amounts of data, feedback, and know-how we acquired by hosting over 60 token sales in the last 12 months, 5 of which reached $800M+ market capitalization.
Once an agreement has been reached on the Token metrics, we conclude the Due Diligence Process and officially accept a project to an IDO on BSCStation. Suppose a project looks very promising but lacks a lot of fundamentals required to be publicly traded. In that case, we often suggest they join our acceleration program which can last between one and three months. This is where we bring your project to the level necessary to get the most out of it.
Step 2: Contracts & Legals
Once a client is approved by BSCS for a token sale and marketing push, we move forward to the contract stage. BSCS provides strong branding and stamp-of-approval for all companies that it hosts. Only 5% of all our sales went below the listing price, while most grew sustainably. This provides users with a strong sense of confidence, considering our track record. To ensure that our brand and confidence-boosting quality are not damaged, we require our clients to provide us with the following documents:
Legal Opinion letter stating that the coin is not considered a security from UK, US, or Singapore-based law firms. If you need help with this, we can connect you to several law firms. This step will be additionally required by all exchanges.
KYC & AML onboarding process of the majority shareholders (>25%) of the company, described in the legal opinion letter. This is also required by all exchanges.
Certificate of incorporation, articles of associations, share and director's registers of coin holding companies, issued not longer than three months before submission.
IDO Contract signed by either CEO, CFO, or COO.
Private Sale SAFT for BSCS: If we approve a sale to the platform we always require it to be part of the private sale of it to align interests with our clients and users.
BSCS Startpools: IDO clients enjoy the spotlight on the Start Pools and several months of marketing campaigns for free. The duration of the campaign will be determined by the number of clients’ tokens deployed on the BSCS platform, with a minimum of 100,000 USD every two months.
Audit of the token contract. This is required by BSCS and all exchanges. If companies do not have an audit yet, then we can help organize one.
Step 3: Marketing, Cap Table & Key-Opinion-Leaders (KOLs)
Initiating the work for the Research Page on the BSCS Launchpad. This is the most important document that reaches investors - here, they can find out all details of your project, including token metrics, token utility, go-to-market, and more.
Creation of infographics for the BSCS Launchpad.
Working on Cap table optimization. BSCS often requires you to make changes to the Cap table. These changes are accompanied by sound reasoning and precise data gathered during many successful token sales. We usually refund and/or reduce the allocation of investors who do not provide value to redistribute that allocation to value-adding investors and marketeers (KOLs).
Confirmation of Token metrics for the BSCS Launchpad Research Page.
Distribution of allocations to Key Opinion leaders. (Not always necessary or requested).
Working towards marketing standards being met. BSCS often requires its clients to reach specific marketing KPIs, such as social media states and influencer involvement.
Pre-Announcement marketing can take between 1 to 3 weeks, depending on the level of the project's awareness and marketing capabilities.
Step 4: Liquidity Planning, Public Sale, Exchange Listings
BSCS offers treasury management and trading-consulting services, as well as ensuring that our clients can focus solely on building their companies. These services are performed for an additional charge. They include:
Marketing consulting, liquidity-mining consulting, management of the price-opening on exchanges, exchange mediation, and introduction. Most of our clients opt for treasury-service management as well - we are happy to consult you about this service in a separate call.
Before listing on exchanges, all tokens must be placed into Vesting contracts. Vesting contracts are smart contracts that automatically distribute tokens as per a defined vesting schedule. This ensures that there won't be any problems with market-making or FUD from users suspecting the team of dumping tokens. You will receive a complete description of the Vesting contracts and how they work once you are officially onboarded to BSCS.
If you might wish to be assisted in terms of secondary market consulting, we can offer and execute the following for you:
Exchange introduction and management: BSCS will work towards brokering a deal between the company and the exchange. This is associated with additional fees from the exchange. However, BSCS has a 90% success rate of getting projects listed.
BSCS Liquidity is a vital part of a sustainable token economy. Therefore, we offer white-label LP Farms to all our clients and help them make a proper campaign.
We can set up Liquidity Pools on different platforms such as Uniswap, Pancake swap, Matic, and others.
Managing opening volume liquidation for clients. The initial opening event for all tokens on an exchange can be very difficult to work especially if it's for highly anticipated token sales. Our team of experienced traders will trade the initial opening of the token to prevent pump-and-dump-like behaviors.
Market-Making partners and guidance of treasury management and price action.